Behind every brand people remember, there's a storyteller.

For as long as she can remember, Lili has relished stories. Reading them, writing them. When she got into Web3, telling them was the only way she knew how to give value.

Copywriting came first. Then social media, community management, and product marketing, each picked up along the road, with storytelling still at the centre of everything. She believes marketing should give people a reason to trust, stay, and become part of a story bigger than the product itself.

Her toolkit reflects that: brand storytelling, content strategy, and community-building, with Grammarly and Notion always open.